The Importance of Skincare for Men

“Grooming is the secret of real elegance. The best clothes, the most wonderful jewels, the most glamorous beauty don’t count without good grooming.” ~ Christian Dior Grooming includes healthy hair, oral, and nail care, but it should also include skin care, even for men. After all, our skin is the largest organ in our anatomy and one that is often … Read More

Dry vs. Dehydrated Skin

Dusty, Crusty, Ashy, Itchy, Painful, Peeling, and Thirsty – You may be thinking, “that sounds like a horrible 7-dwarf lineup”, but these are actually some of the symptoms of dry and dehydrated skin! Summer, winter, spring, and fall, just pick one; our skin endures punishment through them all. Knowing how to care for your skin can lead to a happier, … Read More

Introduction to the White Water Serum

The White Water Serum is the latest powerhouse in the Potency No. 710 plant-based lifestyle product lineup! This water-based serum is packed full of potent nature-powered ingredients like vitamins C & E, hyaluronic acid, camu camu fruit extract, sweet orange, and lavender essential oil, to name a few. Let’s explore what the research has to say about the benefits of … Read More