Skincare Products as a Natural Alternative to Topical Steroids and NSAIDs
In the world of skincare and pain management, it’s easy to fall into the trap of relying on quick fixes
Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away.
You’ve probably experienced it before: that refreshing, icy tingle that tells your skin, ahh, relief. But beyond the immediate sensation, menthol has a fascinating story and an important role in self-care products like Potency 710’s Stick It Cooling Muscle Rub, where its naturally derived magic helps muscles unwind and the body reset.
Menthol is a naturally occurring compound found in mint plants, primarily peppermint and corn mint. It’s a type of terpene alcohol, which means it’s part of the same aromatic family that gives essential oils their distinctive scents and benefits.
In its pure form, menthol appears as a crystalline, almost snow-like solid that melts just above room temperature. When added to a topical product, even in small amounts, it creates that signature cooling sensation. This response is more than just a feeling; it’s chemistry in action.
Menthol’s magic lies in its interaction with your skin’s sensory receptors. It activates something called the TRPM8 receptor, also known as the “cold receptor.” This receptor doesn’t actually measure temperature, it interprets sensations of coolness.
When menthol touches the skin, it tricks these nerve endings into perceiving a drop in temperature, even though the skin itself isn’t physically colder. The result is a cooling, tingling feeling that temporarily distracts your brain from pain or discomfort, a phenomenon called the counterirritant effect.
That’s why menthol is so popular in muscle rubs, post-workout balms, after-sun care, and itch relief. It gives the skin an instant sense of relief, calm, and freshness.
While menthol’s “cooling” fame often steals the spotlight, it offers several other benefits when used thoughtfully in skincare and self-care formulations:
Menthol’s counterirritant action makes it ideal for topical recovery products. It can temporarily ease the perception of soreness, stiffness, or tension helping muscles feel relaxed after activity or stress.
The cooling effect provides instant comfort on overheated, flushed, or irritated skin. It’s a favorite in after-sun gels, foot balms, and body rubs for that quick chill-and-reset effect.
Menthol has an enlivening sensory impact. That minty coolness invigorates not only the skin but the mind creating a moment of freshness that turns simple application into self-care.
Because it’s derived from peppermint, menthol also brings a crisp, minty scent that can uplift mood and clear the senses — making it both functional and experiential.
Menthol is powerful even in small amounts. In topical formulations, it’s usually used between 1–10%, depending on the product type and desired intensity.
At Potency 710, we’ve balanced our organic menthol in Stick It Cooling Muscle Rub with soothing, nourishing companions like arnica, lavender, ginger root and other botanicals to provide not just a sensational moment of comfort but an elevated self care experience.
This balance ensures that users feel the refreshing relief of menthol without compromising skin comfort or barrier health.
Like all active ingredients, menthol deserves mindful use. Here are a few things to know:
When used correctly, it’s a wonderfully safe, plant-based way to bring cooling comfort to your routine.
At Potency 710, every ingredient earns its place with purpose. For us, menthol represents nature’s balance of sensation and science. A gentle reminder that self-care can be both grounding and invigorating.
The organic menthol we use is thoughtfully sourced and formulated to deliver real, sensory relief, not just fragrance or flash. In Stick It Cooling Muscle Rub, menthol partners with other natural botanicals to help you unwind after movement, reduce surface tension, and reconnect with your body’s rhythm.
It’s one of those ingredients that doesn’t just work, it feels good working.
Menthol is more than a cooling agent, it’s an experience. From its minty origin to its clever chemistry, this small but mighty compound plays a big role in helping skin and muscles reset.
When paired with nature’s nurturing elements, it turns a simple topical product into a sensory ritual. The kind that makes self-care feel like something deeper.
That’s the philosophy behind every Potency 710 formulation: clean, intentional ingredients that help you feel your best, naturally.
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