If you’ve spent any time in skincare conversations lately, on LinkedIn, at conferences, or even just browsing product announcements, you may have noticed a shift in...
There is a quiet shift happening in skincare, and it is not arriving as another overnight trend. It is not asking people to abandon science in...
There is a difference between fearing the sun and respecting it. At Potency No. 710, we have never believed the sun should be treated like the...
Skincare has spent decades speaking in surface language. Hydrate. Smooth. Exfoliate. Brighten. Firm. Glow. And while those words still matter, they only tell part of the...
We’re taught to treat skin like a surface. Something appears, and we respond. A breakout calls for correction. Dryness asks for moisture. Pigmentation gets labeled and...
Recently, our founder, Mandy, was reading about hyperhidrosis, a condition where the body produces more sweat than it needs for temperature regulation. Not “a little extra...
Understanding the Cortisol Cycle and the Slow Burn of Skin Aging Most people don’t notice when stress first touches their skin. There’s no clear starting point....
Nature has a rhythm. From the curve of a seashell to the spiral of a sunflower, patterns emerge with effortless precision. These patterns are more than...
The Shift Everyone Is Talking About… Isn’t Actually New There’s a growing narrative in the skincare space that today’s client is different. They’re more informed, more...
Recently, I watched a video in which a woman confidently listed her hormone stack: an estradiol patch, oral progesterone, testosterone gel. She delivered the list the...
What Kintsugi Can Teach Us About Skin A while back, our founder Mandy was chatting with a dear friend, Rio Sirah about an old Japanese philosophy...
Where Conscious Science Meets Cultured Skin Care The future of beauty isn’t in the jar. It’s in your biology. Biohacking, once reserved for performance optimization and...
There is a difference between fearing the sun and respecting it. At Potency No. 710, we have never believed the sun should be treated like the...
Modern skincare routines can sometimes feel like chemistry experiments. A little of this serum, a few drops of that essence, two different moisturizers, and maybe something...
Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy...
