The story of skincare is a story of chemistry and culture. For thousands of years, humans relied on plants, minerals, and natural compounds to heal, protect,...
There was a time when beauty meant connection. Connection to people, to purpose, and to the plants that made us feel alive in our own skin....
Skincare, at its best, has always been about connection: a connection to our skin, to nature, and to ourselves. The journey from intimate, carefully crafted formulations...
Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy...
When we created Stick It Cooling Muscle Rub, the goal was simple: to make something that actually works. Something clean, effective, and naturally powerful. Most people...
The shift from golden, sun-warmed days to cool, dry air isn’t just a change of season; it’s a change of skin behavior. The humidity drops, heaters...
Most skincare advice tells you what to add, more serums, more steps, more actives, more everything. But what if your skin doesn’t actually need more? What...
When it comes to skincare, most of us think about serums, moisturizers, or masks as the game-changers. But here’s the truth: your cleanser is the foundation....
At Potency No. 710, we believe that the best skincare ingredients often come from nature’s quietest corners. White tea is one such treasure, an understated botanical...
If your skin has been feeling tight, flaky, overly sensitive, or suddenly reactive to products you’ve used for years, chances are your skin barrier is compromised....
For decades, the default response to pain or injury has been an injection, a steroid cream, or a bottle of pills. We’ve come to expect cortisone...
Every material, including fabrics, emits a specific vibrational frequency. This concept stems from the idea that all matter is composed of atoms in constant motion, producing...
Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy...
At Potency No. 710, we believe that the best skincare ingredients often come from nature’s quietest corners. White tea is one such treasure, an understated botanical...
A recent report by the Environmental Working Group (EWG) warns that nearly 80% of over 2,000 U.S. sunscreen products reviewed fail to meet safety, health, and...
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