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Where beauty isn't just worn - it's felt

THE POTENCY COLLECTION

SKINCARE THAT RESPONDS

Receptor-driven skincare + body care thoughtfully formulated for the way skin senses, communicates and responds.

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FACE

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BODY

|

SUN

|

SENSE

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RECOVERY

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Filthy Face Charcoal Cleanser by Potency No. 710, premium skincare product for deep cleansing, available exclusively at Potency No. 710.

Filthy Face

Price range: $42.00 through $250.00 — available on subscription

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Modern Mist botanical skincare and wellness image

Modern Mist

Original price was: $45.00.Current price is: $20.00. — available on subscription

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Potency No. 710 The Gold Serum, premium botanical face oil with CBG and CBD, quality verified by PCC, available exclusively at Potency No. 710.

Gold Serum

$85.00 — available on subscription

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Higher Good full body moisturizer with CBD and CBG, exclusively from Potency No. 710 for premium skincare.

Higher Good

$115.00

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Higher Good Body Oil botanical skincare and wellness image

Higher Good Body Oil

$250.00

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Stick It CBD Cooling Muscle Rub with arnica, lavender, and peppermint, exclusively by Potency No. 710.

Stick It

$55.00

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Day Trip Golden Hour SPF 45 Mineral Sunscreen Sticks botanical skincare and wellness image

Day Trip + Golden Hour | SPF 45 Mineral Sunscreen Sticks

Price range: $45.00 through $90.00

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Covered Mineral Sunscreen SPF 40, non-tinted and antioxidant-rich, available at Potency No. 710.

Covered SPF

$75.00 — available on subscription

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Shaded Mineral SPF 40 sunscreen bottle featuring zinc oxide and antioxidants, exclusively from Potency No. 710.

Shaded SPF

$65.00 — available on subscription

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Higher Good Roll-On botanical skincare and wellness image

Higher Good Roll-On

$55.00

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Potency No. 710 logo in bold black font on white background, representing the brand's identity.

Skincare Samples

Price range: $7.00 through $25.00

Select options This product has multiple variants. The options may be chosen on the product page
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BODY · TOUCH · SENSES

Higher Good Collection

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WHERE IT STARTED

The Potency Originals

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EVERYDAY PROTECTION

Meet the Sun Your Way.

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SKIN + FACE

Cleanse, hydrate + support everyday skin.

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BODY + TOUCH

Moisture, massage + sensory body care.

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SUN + PROTECTION

Mineral SPF for face, body + on-the-go.

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FEEL + RESET

Awaken the senses through touch + scent.

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BEYOND THE PRODUCT

Skincare Is a Conversation.

Potency is built around the relationship between skin, body + senses—and the receptor systems that connect them.

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POTENCY ACCESS

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THE SCIENCE OF POTENCY

Your Skin Is Listening

Discover the receptor systems that shape how skin senses, communicates + responds.

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BEST SELLING SKINCARE

Modern Mist

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Filthy Face

Select options This product has multiple variants. The options may be chosen on the product page

Gold Serum

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