Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy tingle that tells your skin, ahh, relief. But beyond the immediate sensation, menthol has a fascinating story and an important role in self-care products like Potency 710’s Stick It […]
When we created Stick It Cooling Muscle Rub, the goal was simple: to make something that actually works. Something clean, effective, and naturally powerful. Most people know it as a go-to for sore muscles and post-workout recovery, but the truth is, this little stick has become a quiet multitasker in a lot of skincare cabinets. […]
The shift from golden, sun-warmed days to cool, dry air isn’t just a change of season; it’s a change of skin behavior. The humidity drops, heaters kick on, and your skin’s natural balance can start to feel… off. Tightness, dryness, and dullness are all little reminders that it’s time to shift how you care for […]
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