Why “Less is More” Actually Works in Skincare

Most skincare advice tells you what to add, more serums, more steps, more actives, more everything. But what if your skin doesn’t actually need more? What if what you’re leaving out matters far more than what you’re layering on? The truth is simple but often overlooked and that is that bad skincare is worse than […]

Why Your Cleanser Is the Best First Step in Skincare

When it comes to skincare, most of us think about serums, moisturizers, or masks as the game-changers. But here’s the truth: your cleanser is the foundation. It’s your first step and it sets the stage for everything else that follows. If your cleanser isn’t working with your skin, nothing you apply after it can perform […]

The Subtle Power of White Tea in Skincare

At Potency No. 710, we believe that the best skincare ingredients often come from nature’s quietest corners. White tea is one such treasure, an understated botanical with an elegant profile that brings depth and refinement to skincare formulations. A Gentle Origin White tea is crafted from the youngest buds and leaves of the Camellia sinensis […]

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Select options This product has multiple variants. The options may be chosen on the product page
Select options This product has multiple variants. The options may be chosen on the product page