Skincare, at its best, has always been about connection: a connection to our skin, to nature, and to ourselves. The journey from intimate, carefully crafted formulations to the bustling aisles of big-box retail is a story of compromise, economics, and systemic pressures. Few outside the industry fully understand how these forces shaped the products that […]
Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy tingle that tells your skin, ahh, relief. But beyond the immediate sensation, menthol has a fascinating story and an important role in self-care products like Potency 710’s Stick It […]
When we created Stick It Cooling Muscle Rub, the goal was simple: to make something that actually works. Something clean, effective, and naturally powerful. Most people know it as a go-to for sore muscles and post-workout recovery, but the truth is, this little stick has become a quiet multitasker in a lot of skincare cabinets. […]
