Where beauty isn't just worn - it's felt

SKINCARE IS JUST THE BEGINNING

Potency No. 710 creates receptor-driven skincare and wellness experiences designed to help people feel better, from everyday care to professional treatments, hospitality spaces, and education.

RECEPTOR DRIVEN - NATURE EMBRACED

A Modern Wellness Brand Built Around Response.

Skin is not separate from the rest of you. It responds to stress, environment, touch, scent, inflammation, and daily care. Potency No. 710 exists at that intersection, creating products and experiences that support how people look, feel, recover, and live.

1 Products

Signature receptor-driven skincare and body care for everyday use.

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2 Experiences

Clinics, hospitality, events, treatments, and sensory wellness.

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3 Education

Receptor-driven skincare, ingredient intelligence, and founder insight.

Start Learning

4 Partnerships

Hotels, villas, spas, clinics, gyms, and custom opportunities.

Become a Partner

THE EXPERIENCE

Designed for the Way Wellness Is Actually Lived.

Potency moves beyond the shelf and into the spaces where people care for themselves—from treatment rooms and wellness clinics to luxury hospitality and everyday life. Every formula, environment, and experience is designed with intention, connecting skin, senses, space, and response.

Skin. Senses. Space. Response.

BEYOND THE PRODUCTS

Where Potency Comes to Life.

Potency is expanding beyond skincare into spaces where wellness becomes an experience—from AI-powered clinics and luxury hospitality to professional treatment rooms and everyday living.

AI WELLNESS CLINICS

Future of Care

Receptor-driven skincare meets personalized wellness through immersive clinical experiences.

DISCOVER AI WELLNESS

LUXURY HOSPITALITY

Wellness That Travels

Elevating hotels, villas, and guest spaces with intentional skincare, fragrance, and sensory wellness.

EXPLORE HOSPITALITY

PROFESSIONAL PARTNERSHIPS

Built for Modern Practice

Designed for professionals who want elevated skincare experiences for every client they serve.

BECOME A PARTNER

THE ORIGINAL FORMULA

One Formula Started Everything.

Before there was a collection, there was one formula.

Gold Serum introduced the philosophy that continues to guide every Potency formulation today.

It remains the clearest expression of the receptor-driven philosophy that continues to guide Potency today.

EST. 2018

Still our most iconic formula.

Discover Gold Serum →

We Intended It to Be a Face Serum.

Our community discovered more.

Chemotherapy Burn

Spider Bite

Psoriasis

Shop Gold Serum →

THE NEXT CHAPTER

The Collection Begins to Grow.

Modern Mist and Filthy Face expanded the collection while continuing the philosophy first introduced by Gold Serum. Together, these foundational formulas support clearer, calmer, more responsive skin through thoughtful daily care.

THE SCIENCE

Your Skin Has Always Been Listening.

Skin is constantly responding—to touch, stress, environment, ingredients, and care.

Potency formulates with that responsiveness in mind, creating skincare designed to support the way skin naturally communicates, adapts, and responds.

01 Understanding Response

02 Thoughtful Formulation

03 The Science Behind Potency

Explore the Science →

HIGHER GOOD

Care That Extends Beyond Skin.

Higher Good expands Potency’s receptor-driven philosophy into body care, fragrance, hospitality, and everyday environments—creating experiences that support how people feel, recover, and connect.

HIGHER GOOD MOISTURIZER

Rich botanical hydration designed for face, body, and everyday nourishment.

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HIGHER GOOD BODY OIL

A luxurious body treatment created for massage, recovery, and sensory care.

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NATURAL FRAGRANCE

A grounding botanical fragrance designed to extend the Higher Good experience.

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MINERAL SUN PROTECTION

Protection Designed to Go Wherever Life Takes You.

Four mineral SPF formulas created for everyday life—from daily face protection to portable sticks designed for travel, trails, beaches, and everything in between.

Eligible for purchase using FSA/HSA benefits.

Daily Mineral Protection

Choose between tinted or non-tinted SPF 40 formulas for dependable mineral protection every day.

SPF That Travels With You

Pocket-sized mineral sunscreen sticks designed for quick application wherever the day takes you.

Covered SPF 40

Broad-spectrum mineral SPF for dependable everyday protection from head to toe.

Explore Covered →

Shaded SPF 40

A tinted mineral SPF designed to blend beautifully while protecting your skin.

Explore Shaded →

Golden Hour SPF Stick

A tinted mineral SPF stick that delivers effortless protection wherever the day takes you.

Find Your Golden Hour →

Day Trip SPF Stick

Pocket-sized mineral sun protection made for everyday adventures and life on the go.

Take a Day Trip →

THE COMPLETE COLLECTION

Every formula begins with intention. Explore receptor-driven skincare, mineral sun protection, botanical body care, fragrance, and everyday essentials designed to support skin through every season of life.