Potency No. 710 creates receptor-driven skincare and wellness experiences designed to help people feel better, from everyday care to professional treatments, hospitality spaces, and education.
Explore by how you want to feel and discover the products to support you.
CALM
HYDRATE
PROTECT
RESET
LEARN
RECOVER
THE ORIGINAL FORMULA
Before there was a collection, there was one formula.
Gold Serum introduced the philosophy that continues to guide every Potency formulation today.
It remains the clearest expression of the receptor-driven philosophy that continues to guide Potency today.
THE NEXT CHAPTER
The Collection Begins to Grow.
Modern Mist and Filthy Face expanded the collection while continuing the philosophy first introduced by Gold Serum. Together, these foundational formulas support clearer, calmer, more responsive skin through thoughtful daily care.
MODERN MIST
Botanical Facial Mist
Returning as an Annual Release
Current release available while quantities last.
THE SCIENCESkin is constantly responding—to touch, stress, environment, ingredients, and care.
Potency formulates with that responsiveness in mind, creating skincare designed to support the way skin naturally communicates, adapts, and responds.
THE SCIENCESkin is constantly responding—to touch, stress, environment, ingredients, and care.
Potency formulates with that responsiveness in mind, creating skincare designed to support the way skin naturally communicates, adapts, and responds.
Higher Good expands Potency’s receptor-driven philosophy into body care, fragrance, hospitality, and everyday environments—creating experiences that support how people feel, recover, and connect.
Rich botanical hydration designed for face, body, and everyday nourishment.
A luxurious body treatment created for massage, recovery, and sensory care.
A grounding botanical fragrance designed to extend the Higher Good experience.
BEYOND SKINCARE
Targeted cooling relief, right where you need it.
Every formula begins with intention. Explore receptor-driven skincare, mineral sun protection, botanical body care, fragrance, and everyday essentials designed to support skin through every season of life.
GOLD SERUM
THE ORIGINAL FORMULA
FILTHY FACE
FACE + BODY CLEANSING
HIGHER GOOD
BODY + SENSORY CARE
SPF
MINERAL PROTECTION
STICK IT
TARGETED COOLING CARE
