Bringing Botanicals Back to Beauty

The story of skincare is a story of chemistry and culture. For thousands of years, humans relied on plants, minerals, and natural compounds to heal, protect, and beautify. The Industrial Revolution transformed that relationship, introducing synthetic chemistry that brought consistency, stability, and convenience, but also distance, opacity, and overprocessing. Today, we stand in a moment […]
The Evolution of Skincare: Ancient Rituals to Intelligent Beauty

There was a time when beauty meant connection. Connection to people, to purpose, and to the plants that made us feel alive in our own skin. Skincare wasn’t just product; it was practice. It was shared wisdom and careful ritual. It was passed down through hands and generations, guided by nature and intuition. But between […]
Big-Box Retail’s Influence on the Synthetic Beauty Industry

Skincare, at its best, has always been about connection: a connection to our skin, to nature, and to ourselves. The journey from intimate, carefully crafted formulations to the bustling aisles of big-box retail is a story of compromise, economics, and systemic pressures. Few outside the industry fully understand how these forces shaped the products that […]




