MINERAL SUN PROTECTION
Four mineral SPF formulas created for everyday life—from daily wear to travel, trails, beaches, and everything in between.
FIND YOUR SPF →
MEET OUR MINERAL SPFs
TINTED · SPF 40
Sheer tinted mineral protection that blends beautifully into skin.
UNTINTED · SPF 45
Portable mineral protection for wherever the day takes you.
TINTED · SPF 45
Portable tinted mineral protection for on-the-go wear.
MINERAL SUN PROTECTION
What’s in your sunscreen matters.
Potency chooses mineral UV filters and leaves out many of the chemical sunscreen filters consumers are increasingly asking about.
01 — MINERAL ACTIVES
Zinc oxide + titanium dioxide are the two sunscreen actives currently classified by the FDA as GRASE—Generally Recognized as Safe and Effective.
02 — OXYBENZONE FREE
No oxybenzone. No octinoxate. Just high-quality mineral UV filters you can trust for the whole family.
03 — BROAD-SPECTRUM PROTECTION
Mineral UV filters provide protection across UVA + UVB wavelengths for broad-spectrum sun protection.
04 — HAWAII BEACH COMPLIANT
Formulated without oxybenzone + octinoxate—the sunscreen ingredients restricted under Hawaii law.
FROM THE JOURNAL
01 — MINERAL SPF
What’s actually in your sunscreen—and why mineral UV filters are getting more attention.
02 — MINDFUL SUN EXPOSURE
Sun protection without sun fear—understanding when, why and how to protect your skin.
03 — MINERAL SUNSCREEN
Understanding mineral filters and what makes them different from conventional sunscreen formulas.
