When we created Stick It Cooling Muscle Rub, the goal was simple: to make something that actually works. Something clean, effective, and naturally powerful. Most people know it as a go-to for sore muscles and post-workout recovery, but the truth is, this little stick has become a quiet multitasker in a lot of skincare cabinets.

With menthol, arnica, and lavender, it cools, soothes, and calms, all without feeling overwhelming or artificial. Over time, our customers (and honestly, our own team) have discovered a handful of unexpected ways it can bring comfort when your body needs a little extra help.
Here are some of our favorite ways to put it to work, safely and mindfully.
For Headaches and Tension
You know that tight, throbbing feeling that seems to creep up the back of your neck after a long day? A tiny dab of Stick It along your temples, neck, or shoulders can help. The gentle cooling from menthol offers a quick, refreshing distraction that helps melt away tension, while the subtle lavender adds a calm, grounding note.
A word of caution: menthol can be strong near the eyes, so always start small and keep it on the outer edges of the face. You want relief, not tears.
For Congestion and Seasonal Stuffy Days
If you grew up with a jar of VapoRub on the nightstand, this will feel familiar, just a little more elevated. Menthol has that classic, “I can finally breathe again” feel when inhaled, and while it doesn’t actually open airways, it creates a cooling sensation that can make breathing feel easier.
Try applying a small amount to your upper chest or throat area before bed, or even a swipe under the nose (not inside) if you’re feeling stuffy. The scent is clean and balanced, offers a soothing, not overpowering feeling, and the lavender lends a soft, relaxing finish that helps you settle in for the night.
For Bruises and Impact Relief
Arnica has been a herbal go-to for centuries, and there’s a reason it still holds its place. Whether you bumped your shin on the counter or your knee took the brunt of a clumsy day, arnica’s natural soothing properties can help ease that sore, tender feeling while menthol cools the surface.
Just apply Stick It gently around (not directly on) the bruise and let it work its quiet magic. It’s a simple comfort ritual that feels good and that’s what matters most.
For Joint Stiffness or Everyday Aches
We’ve all had those mornings when our bodies remind us that we’re human. Menthol’s cooling touch helps ease surface tension while arnica gets to work beneath, and lavender keeps the moment grounded in calm.
Whether it’s your knees, wrists, or lower back, Stick It can bring that bit of movement back into your day. A few circular motions, a deep breath, and your body feels just a little more like yours again.
For Post-Workout Recovery
If you’ve ever overdone it at the gym — or chasing toddlers, or life — you know how grateful sore muscles can be for a little care. Stick It is perfect to swipe over tired legs, tight shoulders, or anywhere that needs a cooldown after movement.
That instant menthol chill helps your muscles unwind while the lavender softens the edges of the experience. A ritual of recovery that’s quick, easy, and doesn’t leave your skin greasy or sticky.
For Relaxation and Rest
This one’s subtle but so worth mentioning. The natural lavender aroma in Stick It has a quiet way of signaling your body to relax. A small amount on the back of the neck, chest, or even the bottoms of your feet before bed can help set the tone for rest.
It’s not about sleep aids or aromatherapy routines, just a mindful moment to pause, breathe, and let your body exhale.
For Tired Feet and Overworked Legs
Menthol isn’t only for sore muscles, it’s also amazing for fatigue. After a long day on your feet, a swipe of Stick It on your calves or arches offers an instant cooling reset. The sensation helps take away that heavy, tired feeling and leaves behind a light, refreshed calm.
A Few Quick Notes on Safe Use
Stick It is powerful in its simplicity, but like all natural formulas, a little goes a long way.
- Always patch test before your first use.
- Avoid broken skin, eyes, or mucous membranes (menthol will sting!).
- Keep it away from little hands and curious pets.
It’s designed strictly for topical use and when used with care, it can be one of the most versatile tools in your self-care routine.
The Bottom Line
Stick It Cooling Muscle Rub is proof that simple can be powerful. What started as a muscle balm has quietly become an everyday essential for headaches, stuffy days, bruises, soreness, and beyond.
When your body speaks, Stick It helps you listen and respond in the most natural way possible.