If you’ve spent any time in skincare conversations lately, on LinkedIn, at conferences, or even just browsing product announcements, you may have noticed a shift in the language people are using. Words like “cell signaling,” “biological communication,” and “supporting the skin’s intelligence” are suddenly everywhere. At first glance, it might feel like a new trend, […]
There is a quiet shift happening in skincare, and it is not arriving as another overnight trend. It is not asking people to abandon science in favor of prettier packaging, softer language, or romanticized ingredients. It is something deeper and far more meaningful: a renewed interest in understanding what the skin actually needs in order […]
There is a difference between fearing the sun and respecting it. At Potency No. 710, we have never believed the sun should be treated like the enemy. Sunlight is part of how we experience the world. It influences mood, rhythm, energy, seasons, and the simple pleasure of being outside with warm light on your skin. […]
