The skin is more than just a surface; it’s a living organ constantly renewing itself. When you use ingredients that are biologically active, like cannabinoids, plant stem cells, and nutrient-dense botanicals, you’re essentially flipping on switches that may have been off for a while.

Here’s what happens under the surface:

• Cannabinoids like CBG and CBD interact with the skin’s endocannabinoid system, helping to balance oil production, inflammation, and cell regeneration.
• Plant actives and stem cells speak directly to the skin’s communication network, encouraging healthy turnover and resilience.
• As these systems come online, old skin cells that were sluggish or stuck begin to loosen and shed.
• But just like spring cleaning, sometimes the process is a little messy at first, especially if the skin is dry, congested, or hasn’t been actively renewing itself.

This can show up as:

• Flaky or rough texture
• Patchy dryness in certain areas
• A feeling of “tight” skin after applying the product

Isn’t That a Sign of Irritation?

In conventional skincare, yes, dryness is often a red flag. But in the case of intelligent, bioactive formulas like Potency No. 710, it’s not always a bad thing. This isn’t a burn or a reaction. It’s a recalibration.

You’re retraining the skin to do something it may have forgotten to do, which is to shed what no longer serves it naturally.

Think of it like a gentle, internal exfoliation. No harsh acids. No scrubs. Just your skin remembering how to be its best self, with a little encouragement from nature.

The Difference Between Reaction and Renewal

Understanding the difference between a skin reaction and skin renewal is essential for effective skincare. A skin reaction typically involves discomfort, such as burning, itching, or stinging sensations, and may present with redness, rash, swelling, or inflammation. These symptoms indicate that the skin is irritated and possibly reacting negatively to a product or environmental factor.

In contrast, skin renewal is a natural and often desirable process where the skin undergoes mild flaking, tightness, or dryness as old skin cells shed, leading to a slightly dull appearance that can be improved with gentle hydration. If you’re not experiencing significant discomfort, pain, or heat, it’s likely that your skin is not reacting adversely but is instead adapting and renewing itself. The best thing to do is to support this natural process.

How to Support the Shedding Process

Here are a few supportive steps that can help ease the transition:

1. Use a Gentle Exfoliation Method

Instead of scrubbing or reaching for harsh acids, try:

• A warm washcloth in the shower to gently buff away loosened skin cells
• A botanical enzyme mask (1–2x per week) to dissolve dead skin naturally
• A konjac sponge or muslin cloth for delicate daily exfoliation

2. Layer Hydration Strategically

Dry patches often need more hydration, not less.

• Mist your skin before and after applying products
• Use a serum with hyaluronic acid to boost moisture and hydration
• If needed, especially at night, seal everything in with gentle natural moisturizer

3. Stay Consistent

The worst thing to do is stop using your skincare just as it starts to work. Flakiness or dryness isn’t a cue to quit but rather a cue to support the journey.

In Conclusion: Progress Isn’t Always Pretty

Healing, renewal, and transformation take time, and sometimes, they show up first as a little flake or dry patch. But don’t worry. That’s your skin saying, “I’m listening. I’m changing. I’m coming back online.”

Potency No. 710 isn’t your average skincare. It’s intelligent, plant-powered, and made to work with the skin, not against it. So if you see some dryness at the beginning, celebrate it. Support it. And keep going.

Because what’s coming next is radiant.