Dry vs. Dehydrated Skin

Dusty, Crusty, Ashy, Itchy, Painful, Peeling, and Thirsty – You may be thinking, “that sounds like a horrible 7-dwarf lineup”, but these are actually some of the symptoms of dry and dehydrated skin! Summer, winter, spring, and fall, just pick one; our skin endures punishment through them all. Knowing how to care for your skin […]
3 Allure Skincare Trends for 2023 that Potency is Already Vibing With

If you’re reading this, thank you. Whether you have been supporting me since back in the day when I opened my first skin care clinic in Kentucky or if you just stumbled across this blog, I appreciate you being here. Potency No. 710 isn’t just a skincare line, and it isn’t another fly-by-night CBD company […]
CBD – A Cannabinoid Deep Dive

Cannabis is widely known for its psychoactive properties and recreational use. Over the last few decades, however, knowledge surrounding the medicinal benefits of this plant has become more common. When it comes to cannabis compounds, THC is likely the most well-known, as it is responsible for the psychoactive effects that the plant produces. Another compound, […]




