When we talk about receptor-driven skincare, we’re really talking about communication. Your skin isn’t simply sitting there waiting for products to be applied. It’s constantly gathering...
The skincare industry has never been more fascinated with cellular communication. Everywhere you look, you’ll find products highlighting peptides, exosomes, or cannabinoids as the next breakthrough....
If you’ve spent any time in skincare conversations lately, on LinkedIn, at conferences, or even just browsing product announcements, you may have noticed a shift in...
There is a quiet shift happening in skincare, and it is not arriving as another overnight trend. It is not asking people to abandon science in...
There is a difference between fearing the sun and respecting it. At Potency No. 710, we have never believed the sun should be treated like the...
Skincare has spent decades speaking in surface language. Hydrate. Smooth. Exfoliate. Brighten. Firm. Glow. And while those words still matter, they only tell part of the...
We’re taught to treat skin like a surface. Something appears, and we respond. A breakout calls for correction. Dryness asks for moisture. Pigmentation gets labeled and...
Recently, our founder, Mandy, was reading about hyperhidrosis, a condition where the body produces more sweat than it needs for temperature regulation. Not “a little extra...
Understanding the Cortisol Cycle and the Slow Burn of Skin Aging Most people don’t notice when stress first touches their skin. There’s no clear starting point....
Nature has a rhythm. From the curve of a seashell to the spiral of a sunflower, patterns emerge with effortless precision. These patterns are more than...
The Shift Everyone Is Talking About… Isn’t Actually New There’s a growing narrative in the skincare space that today’s client is different. They’re more informed, more...
Recently, I watched a video in which a woman confidently listed her hormone stack: an estradiol patch, oral progesterone, testosterone gel. She delivered the list the...
What Kintsugi Can Teach Us About Skin A while back, our founder Mandy was chatting with a dear friend, Rio Sirah about an old Japanese philosophy...
Where Conscious Science Meets Cultured Skin Care The future of beauty isn’t in the jar. It’s in your biology. Biohacking, once reserved for performance optimization and...
There is a quiet shift happening in luxury. It is not louder packaging or bigger influencer campaigns. Nor is it longer ingredient lists or more dramatic...
Every day, we reach for a pill before we consider the tissue beneath our fingers. Headache? Pill. Tight shoulders? Pill. Lower back flare? Pill. This reflex...
There was a time when a bathroom counter looked like a laboratory mid experiment. Cleanser. Toner. Essence. Hydration mist. Serum. Another serum. Setting spray. Barrier cream....
Spiderweb wrinkling is one of the most frustrating skin concerns because it doesn’t behave like traditional wrinkles. These fine, crisscrossing lines often appear suddenly, catch the...
Your skin isn’t just a surface; it’s a thriving ecosystem. Every pore, follicle, and layer is home to millions of microorganisms that influence hydration, immunity, and...
Why intentional ingredients, mindful rituals, and empowered community care define the future of beauty Every year, the world of skincare and wellness reinvents itself, but 2026...
Modern skincare routines can sometimes feel like chemistry experiments. A little of this serum, a few drops of that essence, two different moisturizers, and maybe something...
The story of skincare is a story of chemistry and culture. For thousands of years, humans relied on plants, minerals, and natural compounds to heal, protect,...
There was a time when beauty meant connection. Connection to people, to purpose, and to the plants that made us feel alive in our own skin....
Skincare, at its best, has always been about connection: a connection to our skin, to nature, and to ourselves. The journey from intimate, carefully crafted formulations...
Skincare products and cosmetics are meant to help protect the skin and to eccentricate our natural beauty. Unfortunately, many of the cosmetics and skincare products on...
Myrrh is well known for being one of the gifts brought to Bethlehem on the eve of the birth of Jesus, according to Matthew 2:1-12, along...
The Dipteryx odorata is a tree native to Central and South America that produces the tonka bean. This tree grows between 65 and 100 feet tall...
Contrary to popular belief, butter is good for your skin! We, of course, aren’t talking about the ingredient southern grandmas have been smothering food in for...
Green tea is as beneficial as it is delicious! Our founder Mandy LOVES to sip on this tantalizing delight, be it hot or cold! She also...
Here at Potency, it is widely known that we have a passion for powerful plant oils! Among our list of favorites is Blue Tansy! Due to...
Frankincense is often called the King of Oils. This is likely because of its versatility and wide range of therapeutic benefits. Frankincense oil comes from only...
When many people think about charcoal, they think of hot summer days and BBQs! However, there is a different form of charcoal that is disrupting the...
Coconut oil has both a good and a bad rep when it comes to skincare. As a skincare brand that prides itself on disrupting the beauty...
By now, you have likely heard about the amazing benefits that CBD stands to offer our skin and overall health! If you have tried Potency products...
The Anti-Aging Properties of CBD and the Gold Serum Botanical Face Oil CBD is the newest ingredient to take the beauty industry by a storm and...
Did you know that CBD is a powerful antioxidant? CBD offers such a significant level of antioxidant properties that the US government holds a patent specifically...
Vitamin A is a powerhouse ingredient in the world of skincare, renowned for its transformative effects on the skin. This essential nutrient plays a crucial role...
