Cooling, soothing, and instantly recognizable, menthol is one of those ingredients that makes you feel something right away. You’ve probably experienced it before: that refreshing, icy...
When we created Stick It Cooling Muscle Rub, the goal was simple: to make something that actually works. Something clean, effective, and naturally powerful. Most people...
The shift from golden, sun-warmed days to cool, dry air isn’t just a change of season; it’s a change of skin behavior. The humidity drops, heaters...
Most skincare advice tells you what to add, more serums, more steps, more actives, more everything. But what if your skin doesn’t actually need more? What...
When it comes to skincare, most of us think about serums, moisturizers, or masks as the game-changers. But here’s the truth: your cleanser is the foundation....
At Potency No. 710, we believe that the best skincare ingredients often come from nature’s quietest corners. White tea is one such treasure, an understated botanical...
If your skin has been feeling tight, flaky, overly sensitive, or suddenly reactive to products you’ve used for years, chances are your skin barrier is compromised....
For decades, the default response to pain or injury has been an injection, a steroid cream, or a bottle of pills. We’ve come to expect cortisone...
Every material, including fabrics, emits a specific vibrational frequency. This concept stems from the idea that all matter is composed of atoms in constant motion, producing...
When summer’s heat meets the hormonal rollercoaster of menopause, it can feel like your skin is staging a rebellion. Enter Modern Mist by Potency No. 710,...
In our daily lives, our skin is exposed to a plethora of pollutants, toxins, and impurities. Over time, these can accumulate on the skin’s surface and...
In a world where prescription medications promise quick fixes, it’s easy to reach for the latest biologic or pill when a stubborn skin condition flares up....
Before we dive into the nitty-gritty of natural and synthetic fragrances, consider this. Every fragrance in your skincare is either born from nature’s chemistry or manufactured...
The skin is more than just a surface; it’s a living organ constantly renewing itself. When you use ingredients that are biologically active, like cannabinoids, plant...
A recent report by the Environmental Working Group (EWG) warns that nearly 80% of over 2,000 U.S. sunscreen products reviewed fail to meet safety, health, and...
In the fast-paced world of 2025, sleep isn’t just a necessity. It is a foundation for overall well-being, including your skin health. Yet, with endless stimulation...
In today’s fast-paced world, even self-care has fallen victim to the checklist mentality. Serums applied in a rush, mindfulness squeezed between meetings, and spa days treated...
As skin matures, particularly during and after menopause, many experience a noticeable shift. Dryness can become more persistent, and the skin may feel more prone to...
Let’s be real: “me time” is often code for hiding in the bathroom while a toddler is begging for snacks under the door. The Mom Era...
Hydration is the cornerstone of healthy, glowing skin. Proper hydration helps to maintain the skin’s elasticity, softness, and overall appearance. It ensures that the skin barrier...
Nature has always been a masterful architect, weaving intricate patterns and harmonious designs into every leaf, petal, and seed. These patterns aren’t just visually stunning—they hold...
The sun—it’s more than a source of light. It’s a life-giving force that nourishes our bodies, lifts our spirits, and connects us to the natural rhythms...
For centuries, the delicate yet resilient rose has been cherished across cultures—not just for its visual appeal and intoxicating fragrance, but for its powerful healing qualities....
For decades, we’ve trusted over-the-counter (OTC) products to provide quick relief from everything from pain and inflammation to dry skin and rashes. Many of these products—like...
Skincare products and cosmetics are meant to help protect the skin and to eccentricate our natural beauty. Unfortunately, many of the cosmetics and skincare products on...
Myrrh is well known for being one of the gifts brought to Bethlehem on the eve of the birth of Jesus, according to Matthew 2:1-12, along...
The Dipteryx odorata is a tree native to Central and South America that produces the tonka bean. This tree grows between 65 and 100 feet tall...
Contrary to popular belief, butter is good for your skin! We, of course, aren’t talking about the ingredient southern grandmas have been smothering food in for...
Green tea is as beneficial as it is delicious! Our founder Mandy LOVES to sip on this tantalizing delight, be it hot or cold! She also...
Here at Potency, it is widely known that we have a passion for powerful plant oils! Among our list of favorites is Blue Tansy! Due to...
Frankincense is often called the King of Oils. This is likely because of its versatility and wide range of therapeutic benefits. Frankincense oil comes from only...
When many people think about charcoal, they think of hot summer days and BBQs! However, there is a different form of charcoal that is disrupting the...
Coconut oil has both a good and a bad rep when it comes to skincare. As a skincare brand that prides itself on disrupting the beauty...
By now, you have likely heard about the amazing benefits that CBD stands to offer our skin and overall health! If you have tried Potency products...
The Anti-Aging Properties of CBD and the Gold Serum Botanical Face Oil CBD is the newest ingredient to take the beauty industry by a storm and...
Did you know that CBD is a powerful antioxidant? CBD offers such a significant level of antioxidant properties that the US government holds a patent specifically...
Vitamin A is a powerhouse ingredient in the world of skincare, renowned for its transformative effects on the skin. This essential nutrient plays a crucial role...
